| Description | The aim of this unit is to provide a perspective of Western business entrepreneurship through the prism of biography. The unit compares the business strategies of a range of iconic business entrepreneurs over time and offers insights into how entrepreneurial opportunities were identified and exploited. Students will examine a number of case studies of entrepreneurs whose endeavours led to the formation of successful organisations such as Kodak, Weight Watches, Disney, CNN and the Bank of Italy, which first established branch banking. The unit will employ historical case studies and a comparative biographical methodology. Analysis of the biographical case studies will also include a consideration of context and strategy. |
