| Description | This unit provides a crucial examination of the concept of 'strategy' in the management of organisations beginning with an examination of different approaches to strategy and strategic management and the development of strategic management as an academic discipline. The unit then explores the classical strategic management process with the aim of equipping students with skills to be able to understand and complete a strategic plan. It also considers current issues in strategic management, such as the influence of management theorists and gurus; corporate mergers and acquisitions; downsizing; the relationship between strategic planning and firm performance; and the relationship between corporate governance and strategic orientation. |
