| Description | Logistics management in retailing organisations is a critical activity. For many fast moving consumer goods retailing companies, logistics management is a major process in delivering customer value and containing operating costs. Typically retailers operate on low margins and as logistics costs are a large proportion of their total costs the topic is of extreme importance. This unit considers a number of related decision areas such as; the changing retail environment and its implications for logistics management; developing and implementing a merchandise strategy; sourcing and procurement; deciding upon store outlet numbers and their catchment locations, in-store format strategies; the role of customer service; and, customer communications decisions. For each of these key decision areas the implications for logistics is an important consideration. The unit will also present current approaches to information management and performance management and evaluation. |
