| Description | Over 75% of students currently enrolled in Marketing are likely to pursue careers where their exclusive or major focus will be the Asia Pacific region. This course is intended to encompass both perspectives that will be of interest to such students (the external view, where companies are entering Asia Pacific markets, and the internal view, where marketers are looking to improve existing positions in these markets). The specific learning outcomes of this unit of study include (but are not limited to): (a) an awareness of major environmental characteristics of Asia Pacific economies and how these impact development of marketing strategies, (b) the ability to develop a potentially successful marketing plan for implementation in the region., and (c) knowledge of likely pitfalls (and how to avoid or minimise them) for the implementation of marketing plans in specific markets in the region. |
