| International and Global Marketing |
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| UoS Code | MKTG6013 |
| Credit points | 6 |
| Offered | Semester 1, Semester 2, Winter |
| Prerequisites | MKTG5001 |
| Lectures | 3 hrs per week |
| Assessment | In-class participation; International business theatre; Individual case analysis report; Final exam. |
| Description | This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It aims to give students an awareness and understanding of international marketing concepts and highlight their importance in a rapidly changing global economy. Additionally it aims to develop student skills in designing and implementing marketing strategies in diverse international and global contexts. |
| This unit of study is available as part of the following major subject areas |
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| This unit of study is available in these award courses |
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