| Marketing Channels and Logistics |
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| UoS Code | MKTG2010 |
| Credit points | 6 |
| Offered | Semester 2 |
| Lectures | 1 lecture and 1 tutorial per week |
| Assessment | Assessment is based on Tutorial Discussion, Written Discussion Question Summary, Mid-semester Test, Team Report, Team Presentation, and the Final Exam |
| Description | This unit of study will introduce students to Marketing Channels and Logistics and demonstrate the range of ways in which these important functions complement each other. For example, Marketing focuses on managing and enhancing perceived value from the customer viewpoint, while Logistics focuses on achieving cost-efficient delivery mechanisms. Companies prosper when customers perceive high value and the company achieves this at lowest cost. The unit will address key marketing channels and logistics topics such as, the roles and interface between the marketing and logistics functions within the firm; value exchange (from both business and customer perspective); delivering value through marketing channels and the retail interface. It will also familiarise students with managing relationships across the distribution chain; the role of logistics in the economy; logistics as value streams; order management and customer service; the management of inventory in logistics processes; and logistics, information technology and information systems. |
| This unit of study is available as part of the following major subject areas |
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