| Description | This unit will provide you with a detailed overview of the concepts and processes used in doing business electronically in the new digital economy and e-business era. These concepts and tools will enable you to analyse, evaluate, synthesise and implement e-commerce business models. Importantly, this unit will provide the critical link between technologies and the firm's performance and takes a business management perspective in teaching and learning. The emphasis is on the way technologies enable the business and its effective management, rather than the technologies. |
