| Description | This unit of study concentrates on how to utilise Intellectual Property (IP) to create, control and exchange value. It will be of interest to students who are interested in creating a business around their own intellectual property, or assisting others (such as inventors or artists) leveraging their creativity. Creating IP does not necessarily mean you own the rights to use it, as most forms require you to take formal steps to register your IP and obtain the legal rights of ownership (both in Australia and internationally). Furthermore, creating IP does not automatically result in creating or capturing economic value. This unit of study will cover aspects including the concept of IP, how to identify and protect it in a local and international context, creating the conditions to encourage and leverage IP in a commercial context, how to manage a portfolio of IP, and enforcement scenarios. |
