Ulku Yuksel
BA MU. MCom ( Hons) ITU. PhD MU. GradCertEdStud ( Higher Education) USYD.
Lecturer
U.Yuksel@econ.usyd.edu.au
Room 513
H69 - Economics and Business
The University of Sydney
NSW 2006 Australia
Phone: +61 2 9036 6107
Fax: +61 2 9351 6732
Dr Ulku Yuksel's research interests include cross-cultural marketing, international marketing and consumer behaviour. Specifically, culture, consumption under stress, anti-consumption and political marketing (e.g., boycott behaviour) are the sub-areas she is interested within this broad concept. Her research explores consumers' evaluations and decisions as consumers involve counting on, trusting, and following others, brands, and products together with consumer information processing in relation to brand, corporate, country image and cultural perceptions. Within this context she focuses on three major areas: (1) How do consumers evaluate others and react to various sorts of information for their decision on action or non-action? (e.g., boycotts); (2) How do consumers react to different stimuli of fear (e.g., in announcement, advertisements) with regard to their consumption tendency? (3) When and how does culture matter in these constructs?
Awards & Achievements
Dean's Citation for Teaching 2008.
Nominated Excellence in Learning & Teaching of Research and Inquiry Award 2008.
Nominated Excellence in Learning & Teaching of Ethical, Social and Professional Understanding Award 2008. (Currently called The Deans' Excellence in Learning and Teaching Awards)
Nominated the Faculty's Wayne Lonergan Outstanding Teaching Award 2007.
'Equal First' - the Delegates of Jiangsu Provincial Government, Peoples' Republic of China, Enterprise Management Training Program with RIAP 2008.
Subjects Taught
Marketing Principles MKTG5001; International and Global Marketing MKTG6013; International Marketing MKTG3116; Services Marketing MKTG6103
International Marketing and Brand Building "Jiangsu Enterprise Management Program" (to the Delegates of Jiangsu Provincial Government, Peoples' Republic of China, Enterprise Management Training Program); International Marketing; Cross Cultural Management (to Japanese students from Meiji Gakuin University). Both with RIAP, the Research Institute for Asia and the Pacific of Sydney University.
Other roles
SELECT Marketing Academic Coordinator since 2004
Faculty Library Committee Member since 2007
Research Expertise
- Cross cultural consumer behaviour
- Culture and consumption
- International marketing