Steven Lu
PhD Tor. MA York BA Nankai
Senior Lecturer
s.lu@econ.usyd.edu.au
Room 503
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia
Phone: 9036 5260
Fax: 9351 6732
Steven Lu obtained his Ph.D. in Marketing from the University of Toronto, and M.A. in Economics from York University. His research interests are pricing and promotions, branding, advertising, consumer choice modelling and Bayesian statistics. Although as a quantitative researcher in marketing, he has been interested in consumer behavior theories, and applying them into the real data. He has published in Marketing Science and Statistical Science.
Research Expertise
- Branding and advertising
- Consumer learning
- Internet/interactive marketing
- Pharmaceutical marketing
Publications
2009
Journal Article/s
Goldfarb A, Lu S and Moorthy S 2009 'Measuring Brand Value in an Equilibrium Framework', Marketing Science, vol.28:1, pp. 69-86.
Conference Paper/s
Lu S and Voola R 2009 forthcoming 'Investigating Salespeople's learning by doing in a Bayesian Learning Structural Framework',2009 Marketing Dynamics Conference, Hamilton, New Zealand.
2008
Conference Paper/s
Lu S and Voola R 2008 'Estimating the Impact of Individual-Level Salespeople Learning on Performance',Proceedings of the 2008 American Marketing Association (AMA) Summer Marketing Educators' Conference - "Unleashing the Power of Marketing to Transform Consumers, Organizations, Markets, and Society", San Diego, United States: American Marketing Association, 413-4.
2007
Journal Article/s
Lu S and Moorthy S 2007 'Coupons versus rebates', Marketing Science, vol.26:1, pp. 67-82.
Conference Paper/s
Li X, Lu S and Miller R 2007 'An Empirical Test of the Differences between Distressed and Sociopathic Compulsive Consumers using Clinical Data of Problem Gamblers',Transformational Marketing, Association for Consumer Research, Tuck Business School, Dartmouth University.
Li X, Lu S and Miller R 2007 'Self- Medication versus Pleasure Seeking Compulsive Consumption: Different Motivations Lead to Different Behavioral Consequences',Advances in Consumer Reserach: Association for Consumer Research.
Conference Proceeding/s
Lu S, Voola R and Bhambore S 2007 'Salespeople's Learning: A Bayesian Learning Structural Approach', Australia and New Zealand Marketing Academy Conference ANZMAC 2007, Dunedin New Zealand,3-5 December.
2006
Journal Article/s
Goldfarb A and Lu S 2006 'Household-specific regressions using clickstream data', Statistical Science, vol.21:2, pp. 247-255.
2005
Conference Paper/s
Goldfarb A, Moorthy S and Lu S 2005 'Measuring brand equity in an equilibrium framework: A structural approach',Quantitative Marketing and Economics 3rd Annual Conference, University of Chicago: Chicago GSB.
2004
Conference Paper/s
Lu S 2004 'Consumer intertemporal and brand choice dynamics with reference point',Marketing Science Conference, Rotterdam, The Netherlands.
2003
Conference Paper/s
Lu S and Moorthy S 2003 'Coupons versus rebates',Marketing Science Conference, Maryland, USA.