Rohan Miller
MAcc NE MBA Bond PhD UWA
Lecturer
R.Miller@econ.usyd.edu.au
Room 540
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia
Phone: +61 2 9351 3637
Fax: +61 2 9351 6732
Rohan Miller's research seeks to better understand consumer adoption processes, the role of habit in consumption, problem consumption and how marketing variables such as promotion may influence consumption. His current studies investigate dynamic and controversial product categories such as gambling, alcohol and electronic commerce. Rohan is also working to develop and evaluate online role-plays as tools for teaching and research.
Rohan has presented research papers at leading international conferences such as the American Marketing Association Summer Educators conference, Marketing and Public Policy and the International Conference on Gambling and Risk Taking. In addition, he has published in Marketing Theory and UNLV Journal of Gambling Research and has reviewed papers for journals such as the Journal of Advertising and Journal of Consumer Marketing.
Prior to becoming an academic, Rohan founded and operated a consultancy in management and marketing, and he worked in the advertising and hospitality industries. He has consulted to a range of diverse organizations including State and local governments, international and national industry groups and a range of profit orientated organizations.
Research Expertise
- Alcohol
- Children as consumers
- Consumer adoption processes
- Consumer learning
- Food
- Gambling
- Marketing promotions
- Problem consumption
- Social marketing
- The role of habit in consumption