Pennie Frow
PhD Cranfield MBA Cranfield, BSc ( Hons) Bristol FCIM FRSA
Senior Lecturer
P.Frow@econ.usyd.edu.au
Room 510
H69 - Economics and Business
The University of Sydney
NSW 2006 Australia
Phone: +61 2 9351 6523
Fax: +61 2 9351 6732
After completing MBA and PhD degrees at Cranfield University, UK, Pennie taught on many Master's and Executive short courses at Cranfield. Her research has focused on studying aspects of managing customer relationships. She has worked extensively with professional service firms, especially investigating issues related to them building and maintaining strong client relationships. She has published in academic and practitioner journals including the Journal of Marketing, Industrial Marketing Management, the Journal of Marketing Management, the International Journal of Bank Marketing, and Professional Marketing as well as writing a number of teaching case studies.
Before joining academia, Pennie worked for many years in industry. She started as an entrepreneur establishing a trading company with offices in Hong Kong, Taiwan and South Korea. She then moved to the USA where she was Managing Director of a sales and distribution company in California. Later, she became Marketing Director of the largest conservation charity in the UK. She is a Fellow of the Chartered Institute of Marketing and a Fellow of the Royal Society of Arts.