John Rose
BEc(Hons) PhD
Senior Lecturer
J.Rose@itls.usyd.edu.au
Room 212
C37 - Newtown Campus
The University of Sydney
Sydney NSW 2006 Australia
Phone: +61 2 9351 0168
Fax: +61 2 9351 0088
John is a Senior Lecturer in Transport and Logistics Management and Director of the Industry Program. John began his academic career in the field of marketing, commencing as an associate lecturer in the Discipline of Marketing at the University of Sydney in 1995. As an associate lecturer, John taught marketing principles, consumer behaviour, introductory and advanced marketing research techniques, and new product development, all at the undergraduate and postgraduate levels. In 1999, John was promoted to the level of Lecturer were he continued in his teaching role. At the same time, John acted as the quasi head of discipline when, on mass the entire discipline staff, left the University. In this unofficial role, John reshaped the Discipline, introducing new subjects and moving the Discipline into the first year of undergraduate studies. In 2001 John moved over to the ITLS to complete his PhD under Professor David Hensher, which he has since finished. At ITLS, John is responsible for running the industry program which includes courses taught to the Roads and Traffic Authority of NSW, to NSW bus operators, as well as other professional development courses open to academics and public companies. In terms of teaching, John is responsible for teaching introductory statistics, transport economics, and discrete choice modelling. John's research interests are in the areas of discrete choice modelling and efficient stated choice experiments. John has several articles published in the top Transportation and Logistics journals (including Transportation, Transportation Research A, B and E) and is a co-author of (with Professors David Hensher and William Greene) Applied Choice Analysis; A Primer, (2005) by Cambridge University Press. He is currently writing a book on generating efficient stated choice experimental designs (with Mike Bliemer, Delft). Currently John is active in consulting, working in the areas of Toll Road evaluation and modelling, demand and take up for pharmaceutical and agricultural products. In between all this, John spent five years as a member of the Australian Army Reserve (1997-2002).