Charles Areni
BS PhD Flor.
Professor
c.areni@econ.usyd.edu.au
Room 542
H69 - Economics and Business Building
The University of Sydney
NSW 2006 Australia
Phone: +61 2 9351 6485
Fax: +61 2 9351 6732
Charles Areni served on the faculties at the University of Central Florida, Texas Tech University, Griffith University, and James Cook University before joining the Faculty of Economics and Business at the University of Sydney. His research focuses on the environmental psychology of commercial space, the effects of retail promotions, advertising rhetoric and persuasion, and the perception and memory of time. Professor Areni's research in these areas has been published in various academic journals, including the Journal of Consumer Research, the Journal of Retailing, the Journal of the Academy of Marketing Science, Marketing Letters, the International Journal of Research in Marketing, and the Journal of Advertising. He serves on the editorial review board of Psychology & Marketing and has worked as a consultant for the Commonwealth Bank of Australia, Nestle Australia, the Houston Astros of Major League Baseball, the Australian Performing Rights Association, and Satellite Music Australia.
Other Roles:
Postgraduate Degrees by Coursework Coordinator
Selected Publications:
"The Proposition-Probability Model of Argument Structure and Message Acceptance," Journal of Consumer Research, 29, 168-187.
"An Investigation of the Effects of Language Style and Communication Modality on Persuasion," Communication Monographs, 65, 108-125.
"Point-of-Purchase Displays, Product Organization, and Brand Purchase Likelihoods," Journal of the Academy of Marketing Science, 27, 428-441.
"Background Music as a Quasi-Clock in Retrospective Duration Judgments, Perceptual and Motor Skills," 102, 435-444.
"When a Few Minutes Sound Like a Lifetime: Does Atmospheric Music Expand or Contract Perceived Time?" Journal of Retailing, 82, in press.
Subjects Taught:
Marketing Principles, Marketing Channels and Logistics, Consumer Behaviour, Services Marketing, Business Communications
Research Expertise
- Advertising rhetoric and persuasion
- Consumption of sporting events
- Environmental psychology
- In-store promotions
- Store layout and design