Seminars
The Discipline of Marketing seminar organiser is Steven Lu.
To RSVP for any of these seminars contact Bettina Leate.
Unless otherwise specified, the seminars are from 2.00 - 3.30pm.
| Friday 29 February | |
| Speaker: | Dr Nick Ellis, University of Leicester |
| Title: | Making sense of industrial networks via discourse analysis: The performative effect of theories and language |
| Abstract: | The purpose of this paper is to open the Industrial Marketing and Purchasing (IMP) scholarly network to alternative methods in order to contribute to a better understanding of business markets. We draw upon approaches from the fields of discursive social psychology and social linguistics, underpinned by a social constructionist worldview of language. The methodology of discourse analysis allows us to examine processes of network legitimation and negotiations over meaning. |
| About the Speaker: | Nick Ellis completed his PhD in Industrial Marketing at Lancaster in 2006. He holds a Masters degree in Marketing Management (Nottingham Trent), a first degree in Civil Engineering (Surrey), and the CIM Diploma. He joined the School of Management at Leicester in 2003 having previously been a Senior Lecturer in Marketing at the University of Derby. Prior to this, he was employed by the HMV music retail chain in the areas of sales management, marketing, purchasing and graduate development. He is currently responsible for the M.Sc. in Marketing, the largest full time Masters programme to be offered at Leicester and teaches B2B Marketing and Principles & Practice of Marketing. |
| Thursday 20 March | |
| Speaker: | Bernd Skiera, Chaired Professor of Electronic Commerce, Department of Marketing, School of Business and Economics, Johann Wolfgang Goethe-Universität Frankfurt am Main |
| Title: | Linking Customer Metrics to Shareholder Value |
| Abstract: | We develop a model for firms with contractual customer relationships to link customer metrics (such as customer cash flow, number of customers, and customer retention) to customer equity and shareholder value. This model allows us to calculate a firm's shareholder value and to evaluate the effect of changes in customer metrics on shareholder value. Our empirical studies, our analytical solutions and our simulation study show that customer retention has by far the greatest impact on shareholder value. Furthermore, we propose a ratio of customer equity to shareholder value to identify firms in which changes in customer metrics have a particularly large impact on shareholder value. Our findings allow researchers and managers who analyze the impact of marketing investments on customer metrics to assess their results in terms of shareholder value and to evaluate firms by using customer metrics. |
| About the Speaker: | Prof. Dr. Bernd Skiera received his Ph.D. and his habilitation (venia legendi) from the University of Kiel (Germany). He took over the very first chair of electronic commerce at a German University in Spring 1999, at the School of Business and Economics at Johann Wolfgang Goethe-University in Frankfurt/Main, Germany. He is director of a research program on "Customer Management in the Financial Service Industry" of the E-Finance Lab. |
| Friday 18 April | |
| Speaker: | Professor Byron Sharp University of South Australia |
| Friday 16 May | |
| Speaker: | Charles Areni and Iain Black University of Sydney |
| Monday 7 July | |
| Speakers: | Dr Thorsten Gruber and Dr Ibrahim Abosag – University of Manchester |
| Title: | Investigating Personal Complaint Handling Interactions |
| Time: | 10.30am - 1pm |
| Abstract: | Recent research in customer satisfaction suggests that attributes of products and services can be classified into three categories, must-be factors, one-dimensional factors and excitement factors. These originate from Kano’s model (1984) that allows researchers to understand customer preferences by analyzing how they evaluate and perceive product or service attributes. We use the Kano model to gain an insight into the attributes of effective contact employees dealing with customer complainants in personal interactions. For products such as the TV remote control, Kano (1984) showed that excitement factors deteriorate to must-be factors over time. This research investigates whether the same phenomenon holds true for attributes of service employees. Data were collected from respondents with complaining experience in the UK and Saudi Arabia, these being two countries at different stages of service sector development. |
| About the Speakers: | Thorsten Gruber is a Lecturer in Marketing in the Manchester Business School, University of Manchester. Prior to that, he was engaged in postdoctoral research at the Birmingham Business School, University of Birmingham and a part-time visiting lecturer at the University of Education Ludwigsburg. He received his Ph.D. and MBA from the University of Birmingham. His research interests include consumer complaining behaviour, services marketing and the development of qualitative online research methods. He has published in journals such as Journal of Business Research, Journal of Marketing Management, Journal of Product and Brand Management, Journal for Quality Assurance in Education, and Management Services. Ibrahim Abosag is a Lecturer in International Marketing at Manchester Business School, University of Manchester, which he joined in 2005. Prior to this Ibrahim was a lecturer at Hull University Business School. Ibrahim gained his PhD from the University of Nottingham. Ibrahim reviews papers for various international journals as well as acting as a key reviewer for the prestigious Economic and Social Research Council (ESRC). He has been invited to give lectures on international marketing and management at different universities in the UK and internationally. Ibrahim is a consultant for firms in the UK. He has taught on courses for undergraduate, graduate, doctorate students and executives. Ibrahim is the coordinator for the training programme for new academics at MBS. Recently, he has been invited by the UK Trade and Investment Department to join the 'British Expertise' which provides advice to British businesses. |
| Friday 29 August | |
| Speaker: | Professor Ujwal Kayande, ANU |
| Wednesday 17 September | |
| Speaker: | Associate Professor Robert V. Kozinets, Schulich School of Business, York University, Canada |
| Title: | Yours, Mine, and Ours: Owning, Extended Self, and Sharing |
| Time: | 3pm |
| Abstract: | Since its introduction into the fields of consumer and marketing research twelve years ago, netnography—the method of online ethnography—has gained acceptance as a legitimate way to research cyberculture and online communities. In this presentation, I first look back at the original conceptualization, underlying foundations, and development of netnography as part of the project of extending anthropological techniques into marketing science and practice. Next, I profile and analyze several publications based upon the method of netnography in order to answer the question “How is netnography being used in academic research?” From this base of extant research, and using an advocate’s programmatic focus, I compare and contrast the application of netnography with its original foundations. Finally, I suggest future direction and course corrections to help maintain the momentum and fulfill the promise of the methodology. |
| Thursday 2 October | |
| Speaker: | Professor Russell W. Belk, Schulich School of Business, York University, Canada |
| Title: | Yours, Mine, and Ours: Owning, Extended Self, and Sharing |
| Time: | 3pm |
| Abstract: | Rather than distinguishing mine and yours, sharing defines something as ours. Sharing includes joint ownership, lending and borrowing, pooling and allocation of resources, and use of public property. Based on depth interviews, I contrast recollections of early childhood sharing versus later dating and marriage experiences, during which the boundaries of you/me/us and yours/mine/ours are formed and reformed. Children first learn that some spaces and things are private, while others are shared. Parents, teachers, religious figures, and media teach that sharing is good. But for many, experiences with friends teach that sharing can be dangerous. Becoming a couple substantially redefines the boundaries of self, leading to sharing even intimate possessions. Marriage is more likely than cohabitation to involve pooled common possessions including bank accounts, credit cards, and debt. The nature and permeability of extended self are both critical to willingness to share beyond the immediate household. Based on these findings and a theoretical literature, an understanding of sharing is developed that draws on prototype theory. Rather than Aristotelian definitions, prototypes of sharing, gift-giving, and commodity exchange are developed and contrasted in order to distinguish these three key aspects of consumption and distribution behavior. |
| Thursday 6 November | |
| Speaker: | Professor Craig Thompson, School of Business, University of Wisconsin-Madison |
| Title: | Driving my Hummer to the City Upon a Hill: Performing a National Identity through a Morally Contested Brand |
| Time: | 3pm |
| Abstract: | Moral critiques of consumerism pervade American consumer culture. A number of studies have investigated how consumers use these moralistic narratives to draw identity enhancing symbolic distinctions to the consumerist mainstream. However, little research has explored the experiences and perspectives of consumers whose lifestyle practices are the ostensible targets of culturally pervasive moralistic condemnations. To redress this gap, we investigate a consumption practice that is frequently condemned for exemplifying the worst excesses of consumerism: owning and driving a Hummer SUV. Our genealogical analysis reveals that Hummer owners defy these moralistic judgments by drawing from a constellation of national identity discourses that emanate from the same historical roots as many culturally prominent moral critiques of consumerism. Drawing from this analysis, we develop a historically grounded, ideological explanation for why consumers invest their personal identities in ideologically contentious brands that theoretically extends prior accounts of meaning-based brand relationships. |
A Special Research Presentation and Discussion
Discipline of Marketing, Faculty of Economics and Business, University of Sydney Invites you to attend a Special Research Presentation and Discussion Event.
On the 28th of November in Room 214/215 Economics and Business Building (H69)
Corner of Codrington and Rose Streets, NSW 2006 between 1-4pm
1pm - 2.30pm
Lisa Penaloza, Professor of Marketing, Ecole Des Hautes Commericales du Nord (EDHEC) editor of Consumption Markets and Culture
Will present her work on:
“Living Capitalism Upside Down: Mapping Cultural Production in the Credit/Debit of the U.S white middle-class”
This research develops a comprehensive account of the cultural production in contemporary credit/debt, working from the meanings and evaluations given by 27 white, middle class U.S. informants. Our analysis details categories, themes, and trajectories in showing how informants constitute solvent and indebted ways of being a consumer as they normalize the meanings of their credit/debt practices and reproduce cultural values over the course of their lives. Theoretical contributions include: 1) extending knowledge of the cultural production in credit/debt, with attention to the workings of heuristics, social others including friends and family, life events, and financial market institutions, 2) detailing the cultural production of the mainstream consuming subject, and 3) elaborating the complex contradictions of white, middle class consumers in socializing credit/debt discourses and practices, as they draw from U.S. values as valuable cultural resources that also exert obligations upon them
Coffee Break: 2.30pm - 3pm
This will be followed by a discussion of:
3 - 4.30pm “Strategic Synergies in Interpretive Consumer Research”
- Craig Thompson, Churchill Professor of Marketing, Wisconsin School of Business, University of Wisconsin-Madison, will begin by discussion the CCT tradition and where it may go next- particularly in relation to the Journal of Consumer Research, Journal of Consumer Culture etc
- Lisa Penaloza will follow with a Lisa on CMC its mission and the intellectual space it occupies in relation to all the CCT, HCR, TCR Movements in Consumer Research
- Open questions and discussions
There are 2 background papers for this session which I can send across to anyone who is interested.