Master of Marketing - The Degree

Master of Marketing - A Strategic Program for Tomorrows Leaders

More than ever, organisations require leaders who understand the strategic marketing issues that directly impact company performance.

The Master of Marketing degree is designed to develop managers who will take a central role in helping resolve the marketing issues that increasingly feature high on the corporate agenda.

Master of Marketing

The Master of Marketing degree can be completed in one intensive year of study, including two semesters as well as summer and winter school. However the degree is also available for part time study over two years. It will equip you with the skills and knowledge necessary to reach top management in your chosen field.

Throughout the course, special projects have you working directly with real companies (either the one you are currently working with or a company you select) on real business problems.

The input of business in the Master of Marketing degree cannot be underestimated. The degree was designed by The University of Sydney with the advice of Australian business leaders.

It is built on the foundation of what employers are really looking for in people to provide marketing solutions on many levels.

The classes are small

If your application is successful, you will join a select group of around 30 talented professionals sharing their experiences in an inspiring environment. This is a unique learning and development opportunity.

The opportunities are unlimited

You’ll develop a broad, strategic perspective of marketing and develop skills critical for leadership. Your employer will also benefit as you grow both professionally and personally and become more motivated and knowledgeable. Every student will also be assigned a personal mentor, from an academic or business background. This gives you the opportunity to gain one–on-one advice from an experienced marketing expert throughout the course.

You’ll learn all aspects of strategic marketing and how it contributes to the changing face of business. You’ll study marketing in both the Australasian and global contexts. And, as you can’t expect to learn everything in an academic environment, a major part of the course is project based, working in a company (hopefully the one you work at now) and putting what you learn into practice in the real world.

Program objectives

The Master of Marketing has been designed to help managers develop the strategic marketing skills necessary to assume a leadership role within their organisation. Look through the objectives listed below and you’ll see how the course will help you develop the ability to tackle critical business decisions head-on.

• Acquire an in-depth understanding of strategic marketing issues critical to the success of business.
• Develop the strategic skills required for analysing problems and making effective decisions.
• Lead project teams focused on real marketing issues.
• Benefit from the experience of leading academics and industry specialists.
• Learn in the creative environment of Australia’s premier university.

 Why do your degree at the University of Sydney?

You will enjoy working in an environment that feeds your enthusiasm, inspires your imagination and sparks your curiosity. The faculty combines intellectual rigour with vibrant social and networking opportunities.

Our course presenters are researchers at the forefront of their field and business leaders who are at the forefront of practice. So, you will learn from the people who create the knowledge.

We are the only Faculty in Australia to have earned dual accreditation from AACSB International for both business and accounting programs, as well as EQUIS accreditation from EFMD.