Marketing

Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. The program in marketing emphasises critical and analytical thinking and the practice of marketing as an applied science. A Marketing major will give you knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences. Team building presentation skills, initiative and business planning skills are important elements of the program.

• Pathway to a Marketing Major
  List of units of study you must take within your degree in order to obtain a Major in Marketing.

Timetables

Timetables for all International Business units of study are available on the Faculty of Economics and Business website's timetable pages.

New Marketing Major Structure Reflects Industry Requirements

The new undergraduate major in Marketing now features a capstone Strategy unit in the core (MKTG3118), and new electives in Brand Management (MKTG3120), Creativity (MKTG3121) and Public Relations (MKTG3119). The new structure follows a review of the major by the Discipline's Advisory Board, which is made up of some of Australia's leading marketers.

Marketing Principles (MKTG1001) will also be in the core of the Bachelor of Commerce from 2007, giving all students the opportunity to understand the nature and role of Marketing.