Research
After experiencing rapid growth, the Discipline of Marketing is now positioned as one of the leading Marketing research groups in the region. Areas of expertise include consumer decision-making and behaviour, international marketing and consumer culture. The Discipline embraces a range of research paradigms, making use of experimental design, quantitative modelling, surveys, and various qualitative interpretive techniques.
Many members of the Discipline are considered world leaders in their areas in terms of top tier journal publications, editorial review board memberships, and awards won. The Discipline also has a vibrant PhD program which has grown substantially over the past four years.
Our research benefits from strong links with business, professional associations, government and not-for-profit organisations. This has resulted in research grants, consultancy projects and other forms of engagement that have ensured that our research is relevant as well as of the highest academic standards.
The last 12 months in particular has seen the Discipline make a strong mark on the world stage, with the co-hosting of the Asia Pacific Association of Consumer Research conference, and the establishment of a video ethnography unit that is the only one of its kind in the world.
"Opportunity" … the Discipline of Marketing's Research Newsletter
Welcome to the Discipline's inaugural research newsletter. The primary aim of this regular newsletter is to provide a quick snapshot of our research and related activities. Specifically it will highlight the Discipline's research output, concentrating on top tier journal publications, research news including editorial board appointments and research in the media, as well as visiting professors, news of recent PhD graduates and provide a spotlight on researchers and their research projects.
For further information please contact Dr Ranjit Voola.