Postgraduate Coursework Studies

Master of Marketing

If you are an experienced manager, wishing to pursue a career in marketing, this new, specialist degree will offer you the opportunity to acquire the strategic knowledge and practical skills that businesses are seeking. The new Master of Marketing is distinguished from other programmes as it addresses the marketing issues faced by businesses in today's complex, competitive world. Designed with the advice of industry leaders and delivered by the premier marketing group in the region, this degree is designed for tomorrow's leaders, who will face increasingly demanding marketing challenges.

» Further information about the new Master of Marketing

Majors

Marketing (Master of Commerce and combined Master of Commerce programs)

Marketing is the function that links a firm to its consumers. A Marketing major offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The Marketing major develops on basic marketing principles to give students the leading edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products. The International and Global Marketing unit examines both the opportunities and dangers presented by an increasingly globalised market economy.

Timetables

Timetables for all International Business units of study are available on the Faculty of Economics and Business website's timetable pages.