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Master of Marketing Course Structure

Is this Marketing Course for you?

If you are an experienced manager who wants to pursue a career in marketing, this course is essential.

Even if you wish to specialise in a different area of the business, the marketing knowledge you will gain from this course is invaluable.

If you have your sights set on senior management, marketing will be the springboard.

The University of Sydney worked with senior marketing and business professionals to ensure the course delivers the necessary skills and knowledge major employers are looking for in their leaders of tomorrow. The close consultation with top front-line marketers has resulted in one of the most cutting edge and relevant marketing courses in Australia.

To complete the Master of Marketing you will have to complete a total of 60 credit points consisting of eight specifically designed units of study (48 credit points) and a compulsory business project (which is the equivalent of 12 credit points) as shown below.

Master of Marketing

Full-time study (two (2) semesters + Summer and Winter School) (2010)

Semester 1

  • Contemporary Consumer Insights
  • Marketing in the Global Economy
  • Internal Marketing
  • Evaluating Marketing Performance

Winter School

  • Australian Marketing Project (Part 1)

Semester 2

  • Integrated Marketing Communications
  • Market Research for Decision Makers
  • The Regulatory Environment and Ethics
  • Innovative Marketing Strategies

Summer School

  • Australian Marketing Project (Part 2)

Part-time study (four (4) semesters + Summer and Winter School) (2010/2011)

Year 1

Semester 1

  • Contemporary Consumer Insights
  • Evaluating Marketing Performance

Winter School

  • No unit of study

Semester 2

  • Market Research for Decision Makers
  • The Regulatory Environment and Ethics
Year 2

Semester 1

  • Internal Marketing
  • Marketing in the Global Economy

Winter School

  • Australian Marketing Project (Part 1)

Semester 2

  • Innovative Marketing Strategies
  • Integrated Marketing Communications
  • Australian Marketing Project (Part 2)