Business Experience
Get Your Experience on the Job
What Managers Think
It’s really hard to get on the A team.
What Companies Think
It’s really hard to find good future leaders who understand marketing.
Our Aim
To help talented people advance their career in marketing, particularly with the company they currently work for and to prepare them for the top management jobs in all areas of business.
The University of Sydney is the university that's working with business
Keep good company. Get your real marketing experience in the company you work at now.
As we’ve said before, you can’t learn everything in an academic environment so a large part of the course has you gaining significant marketing experience on real projects for a real job, ideally within your own organisation.
In this way, both you and your employer gain the rewards of our degree and the knowledge it gives you.
To help you gain the support of your employer, we have prepared special literature, explaining the benefits of the degree. Our student information office will give you all the details when you apply.
If for some reason you can’t complete the project work at your present place of employment, we will help you select a suitable company.
A great opportunity for employers too
If you are an employer, we encourage you to select and support your best and brightest people for this course. In return they will bring back renewed motivation, new knowledge and enhanced skills.
Your people will be able to bring what they learn on the course back into the organization while they are studying. And you will have ample scope for involvement as many of the units of study are project based and students will be encouraged to consider studying and analysing issues they are facing in their working life. This is particularly so in the final project, where employers will be invited to participate actively including assisting in the assessment process at the final presentation.
Other ways employers can contribute to the Master of Marketing experience include:
- Financial support of student fees
- Providing a flexible work schedule
- Assisting in selecting project topics
- Access to company resources
- Participation in judging final student project
The Master of Marketing has been designed with the input of industry leaders. It focuses on the latest knowledge of strategic marketing issues and offers a unique opportunity to study in-depth the latest marketing practices.
Work on a whole new level
More than at any other time in history, the world today is driven by business. Today’s world revolves around business and the centre of business is marketing. It is where many of today’s business leaders started their careers.
If you are an experienced manager wishing to pursue a career in marketing, this course is essential. Even if you wish to specialise in a different area of the business, the marketing knowledge you will gain from this course will be invaluable. And if you have your sights set on top management, marketing will be a springboard.
Our Master of Marketing degree will equip you with the skills and knowledge necessary to excel in your chosen field.

