Major type

Postgraduate

Description

Marketing is the function that links a firm to its consumers. A Marketing major offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The Marketing major develops on basic marketing principles to give students the leading edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products. The International and Global Marketing unit examines both the opportunities and dangers presented by an increasingly globalised market economy.

Requirements for the major

Students who intend to complete a major in Marketing must complete the foundation unit of study MKTG5001 Marketing Principles as a prerequisite for the major:

To obtain a Marketing major, students must complete four units of study (24 credit points), comprising:

1. one compulsory unit of study (six credit points) as follows:
• MKTG6007 Consumer Behaviour
2. three elective units of study (18 credit points) selected from the following list of units of study (a minimum of two electes must be MKTG coded units):
• IBUS6013 Entrepreneurial Restructuring and Renewal
• IBUS6014 Intellectual Property Management
• MKTG6001 Marketing Research Concepts
• MKTG6003 Marketing Strategy
• MKTG6004 New Product Development
• MKTG6005 Marketing Communications
• MKTG6006 Creative Communications in Marketing
• MKTG6013 International and Global Marketing
• MKTG6015 Electronic Marketing *
• MKTG6016 Brand Management
• MKTG6017 Retail Marketing *
• MKTG6018 CRM-Customer Relationship Management *
• MKTG6019 Marketing in the Asia-Pacific Region
• MKTG6020 Business Marketing
• MKTG6101 Special Topics in Marketing 1 *
• MKTG6103 Services Marketing
• WORK6121 Founders of Enterprise (New unit for 2009)

Please note:

1. The units of study marked with "*" will NOT be available for 2009 enrolments.
2. The foundation unit of study MKTG5001 Marketing Principles is the prerequisite for all of the MKTG 6000-level units of study within this major.

Availability of this major

This version of this major is available under the Master of Commerce, Master of Commerce and Master of Facilities Management, Master of Commerce and Master of Logistics Management, Master of Commerce and Master of Professional Accounting, Master of International Business and Master of Commerce and Master of Transport Management and Master of Commerce.

Students enrolled in the Graduate Diploma in Commerce or the Master of Professional Accounting may choose units from this major subject area as electives in their course.

The following is a list of the compulsory and elective units of study from the Faculty of Economics and Business which are available for enrolment this year.

Students must complete the following prerequisite unit/s for this major: MKTG5001 Marketing Principles.

• MKTG6007 Consumer Behaviour

• IBUS6013 Entrepreneurial Restructuring & Renewal
• IBUS6014 Intellectual Property Management
• MKTG6001 Marketing Research Concepts
• MKTG6003 Marketing Strategy
• MKTG6004 New Product Development
• MKTG6005 Marketing Communications
• MKTG6006 Creative Communications in Marketing
• MKTG6013 International and Global Marketing
• MKTG6016 Brand Management
• MKTG6019 Marketing in the Asia-Pacific Region
• MKTG6020 Business Marketing
• MKTG6103 Services Marketing

• Master of Commerce (FC014)
• Master of Commerce (Honours) (FC045)
• Master of Commerce and Master of Facilities Management (FC053)
• Master of Commerce and Master of Logistics Management (FC040)
• Master of Commerce and Master of Professional Accounting (FC061)
• Master of International Business and Master of Commerce (FC042)
• Master of Transport Management and Master of Commerce (FC035)

• Discipline of Marketing
• Faculty of Economics and Business
• University of Sydney