Marketing

The Discipline of Marketing specialises in quantitative analysis, the modelling of consumer and customer behaviour, associated marketing models and sophisticated marketing research methods. It has, as well, specific interests in retail and services marketing, new product development and marketing, marketing communications and media research, and market research quality assurance.

All of this finds its expression in a significant record of scholarship and research, applied research and consulting, professional development programs, and a very substantial involvement in undergraduate and postgraduate marketing education.

• Download the Marketing Brochure

Undergraduate Study in Marketing

Students can complete a Marketing major or elective Marketing units in:

• Bachelor of Commerce
• Bachelor of Commerce and Bachelor of Arts
• Bachelor of Commerce and Bachelor of Laws
• Bachelor of Commerce / Bachelor of Medicine and Bachelor of Surgery (New degree in 2009)
• Bachelor of Commerce and Bachelor of Science
• Bachelor of Commerce (Liberal Studies)
• Bachelor of Economics
• Bachelor of Economics and Bachleor of Laws
• Bachelor of Economics / Bachelor of Medicine and Bachelor of Surgery (New degree in 2009)
• Bachelor of Engineering and Bachelor of Commerce
• Bachelor of Information Technology and Bachelor of Commerce

Undergraduate Majors

• Marketing

Students can also complete specific Marketing units of study as electives in the following majors:

• Business Information Systems
• International Business
• Management

Postgraduate Study in Marketing

Master of Marketing

This is a new course commencing in Semester 1, 2009. It specialist degree designed for professionals who either take time out of their career or who are able to complete a challenging course whilst working. Students can complete the degree in one intensive year of study, including two semesters of study as well as summer and winter school. The part-time option includes evening lectures as well as some intensive weekends of study. A high level of commitment is required from students, as well as support from employers.

» Further information about the new Master of Marketing

Master of Commerce (Including Combined Degrees)

Under the Master of Commerce, students can complete Marketing units of study as part of majors, including a major in Marketing, or as electives.

Major

• Marketing

Other Majors which Contain Optional Marketing Units of Study

Students can complete selected Marketing units of study as electives in the following majors:

• Entrepreneurship
• International Business
• Strategic Management

Graduate Certificate in Marketing

This is a specialist course offered by the Discipline of Marketing. The Graduate Certificate in Marketing is a short program for qualified professionals to update skills and knowledge in Marketing.

Other Postgraduate Courses

Students can also complete selected Marketing units of study as part of the following courses:

• Graduate Diploma in Commerce
• Graduate Certificate in Commerce
• Master of International Business (including all combined International Business degrees)
• Master of Professional Accounting

Further Information

For advice on courses and majors offered by the Faculty, enrolment advice, information on course structures and selecting units of study for majors and other administrative matters, please contact the Student Information Office.

For academic advice regarding study in Marketing, please contact the Discipline of Marketing.