Marketing Major (Undergraduate)

Description

Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. The program in marketing emphasises critical and analytical thinking and the practice of marketing as an applied science. A Marketing major will give you knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences. Team building presentation skills, initiative and business planning skills are important elements of the program.

Requirements for the major

Students intending to complete a major in Marketing must complete the following two prerequisite junior units of study (12 credit points):

• MKTG1001 Marketing Principles
• MKTG1002 Marketing Research I

For a major in Marketing, students must complete the a minimum of 36 credit points in senior units of study, comprising:

1. Two compulsory units of study (12 credit points), as follows:
   • MKTG2112 Consumer Behaviour
   • MKTG3118 Marketing Strategy and Planning
2. At least four senior units of study (24 credit points) selected from the following:
   
   • MKTG3112 Marketing Communications
   • MKTG3114 New Products Marketing
   • MKTG3116 International Marketing
   • MKTG3117 Services Marketing
   • MKTG3119 Public Relations Management
   • MKTG3120 Building and Managing Brands
   • MKTG3121 Advertising: Creative Principles

Please Note: The units listed above are those units which are being offered for the current year only. For details of units of study that available as electives in this major, please refer to the Faculty handbook.

Requirements for the extended major

To obtain an extended major in Marketing , students must complete the following units of study (including 48 credit points in senior units of study):

1. All the compulsory units listing under the Marketing major (see above)
2. At least six senior units of study (42 credit points) selected from the elective units of study listing under the Marketing major (those listed under point (ii) above).

Pre-2006 students

Students who commenced their degree prior to 2006 may complete the following to qualify for a major in Marketing:

1. Two compulsory junior units of study:MKTG1001 and MKTG1002
2. A minimum of 32 credit points of senior (2000 or 3000 level) units of study in Marketing including: MKTG2002/2112; and one of the following units: MKTG3001/3111, MKTG3201, or MKTG3118.

Availability of this major

The Marketing major is an available option in the following degrees offered by the Faculty of Economics and Business:

• Bachelor of Commerce
• Bachelor of Commerce and Bachelor of Arts
• Bachelor of Commerce and Bachelor of Laws
• Bachelor of Commerce and Bachelor of Science
• Bachelor of Commerce (Liberal Studies)
• Bachelor of Economics

Students in the following degrees administered by the Faculty of Engineering and Information Technologies also have the option of completing a major in Marketing:

• Bachelor of Engineering and Bachelor of Commerce
• Bachelor of Information Technology and Bachelor of Commerce

Students in the following degree administered by the Faculty of Arts also have the option of completing a major in Marketing:

• Bachelor of Economic and Social Sciences
• Bachelor of International Studies

An Marketing major or electives in this area may also be available to students enrolled in other degrees in the University. Students should check the other faculty's course information for further details.