Marketing Major (Master of Commerce and combined Master of Commerce programs)

Description

Marketing is the function that links a firm to its consumers. A Marketing major offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The Marketing major develops on basic marketing principles to give students the leading edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products. The International and Global Marketing unit examines both the opportunities and dangers presented by an increasingly globalised market economy.

Requirements for the major

Students who intend to complete a major in Marketing must complete the following foundation unit of study as a prerequisite for the major:

• MKTG5001 Marketing Principles

To obtain a Marketing major, students must complete four units of study (24 credit points), comprising:

1. one compulsory unit of study (six credit points) as follows:
• MKTG6007 Consumer Behaviour
2. three elective units of study (18 credit points) selected from the following list of units of study (a minimum of two electives must be 'MKTG' coded units):
• IBUS6013 Entrepreneurial Restructuring and Renewal
• IBUS6014 Intellectual Property Management
• MKTG6001 Marketing Research Concepts
• MKTG6003 Marketing Strategy
• MKTG6004 New Product Development
• MKTG6005 Marketing Communications
• MKTG6006 Creative Communications in Marketing
• MKTG6013 International and Global Marketing
• MKTG6016 Brand Management
• MKTG6020 Business Marketing
• MKTG6103 Services Marketing

Please Note:

1. The units listed above are those units which are being offered for the current year only. For details of units of study that available as electives in this major, please refer to the Faculty handbook.
2. The foundation unit of study, MKTG5001, is the prerequisite for all of the 'MKTG' 6000-level units of study within this major.

Availability of this major

This version of this major is available under the following degrees:

• Master of Commerce
• Master of Commerce and Master of Facilities Management
• Master of Commerce and Master of Logistics Management
• Master of Commerce and Master of Professional Accounting
• Master of International Business and Master of Commerce
• Master of Transport Management and Master of Commerce

Students enrolled in the Graduate Diploma in Commerce or the Master of Professional Accounting may choose units from this major subject area as electives in their course.