| Marketing Communications | |
|---|---|
| UoS Code | MKTG6005 |
| Credit points | 6 |
| Offered | Semester 1 and Summer |
| Prerequisites | MKTG5001 |
| Corequisites | |
| Prohibitions | |
| Assumed Knowledge | |
| Additional Information | |
| Lectures | 3 hrs per week |
| Assessment | In-class participation; Individual assignments; Mid-semester exam; Group project; Final exam |
| Description | This unit provides a theoretical and practical perspective on the role of marketing communications in the marketing process, planning and implementation. The unit focuses on the role of different media (television, radio, print, outdoor, cinema, Internet) and covers various aspects of advertising and promotions management including: mass media advertising, in-store advertising, sales promotion, public relations, sponsorships, and personal selling. |
- Timetables
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For timetabling information for units of study please refer to the Faculty timetable page.
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