| Marketing Strategy | |
|---|---|
| UoS Code | MKTG6003 |
| Credit points | 6 |
| Offered | Semester 2 and Semester 1 |
| Prerequisites | MKTG5001 |
| Corequisites | |
| Prohibitions | |
| Assumed Knowledge | |
| Additional Information | |
| Lectures | 3 hrs per week |
| Assessment | In-class participation; Case study; Final exam |
| Description | A survey of marketing strategy and planning. Topics include: environmental and situational analyses; SWOT analysis; alternative identification and evaluation; marketing research to inform strategic decision making; selection of alternatives and implementation of strategy; the role of the marketing mix elements in marketing strategy; sustainable and non-sustainable advantages; competitive intelligence; the strategic role of quality; monitoring customer satisfaction; problem and opportunity identification. |
- Timetables
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For timetabling information for units of study please refer to the Faculty timetable page.
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