| Marketing Research Concepts | |
|---|---|
| UoS Code | MKTG6001 |
| Credit points | 6 |
| Offered | Semester 2 |
| Prerequisites | MKTG5001 |
| Corequisites | |
| Prohibitions | |
| Assumed Knowledge | |
| Additional Information | |
| Lectures | 3 hrs per week |
| Assessment | Group research project; Individual essay; Short individual report; Final exam |
| Description | This unit provides an introduction to marketing research and an overview of the industry. The major components of marketing research projects are discussed and students gain an insight into understanding and structuring research problems. The unit also gives an overview of primary, secondary and internal sources of data as well as advanced methods and techniques of research. |
- Timetables
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For timetabling information for units of study please refer to the Faculty timetable page.
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