| Description |
For small open economies such as Australia\\\'s, opportunity identification and exploitation are often critical to a firm\\\'s long term growth and survival. Developing entrepreneurial and innovative businesses is very different to managing large established businesses. In addition to exploring the special problems (and advantages) associated with entrepreneurial businesses, this foundation course will bring together skills from multiple disciplines including finance, accounting, marketing, organisational behaviour, and strategy. Topics include entrepreneurship theory, opportunity recognition, entrepreneurial strategy, structuring an investment proposal, and execution planning. Central to this unit is the integration of theory and practice through workshop sessions, group work, and talks from industry professionals. |