Master of Marketing (MMktg)
| Course Code | FC062 |
| Course Type | Postgraduate |
| Credit Points Required | 60 |
| CRICOS code | 062970C |
Description
This course is for experienced middle managers who wish to pursue a career in marketing. It provides advanced marketing knowledge and applies this within the wider business context. Students study a core programme of specialist marketing and business units and an elective project conducted either in an Australian or an international company. This latter option involves an international study tour and will be available from 2011.
See the Master of Marketing website for more details.
Course Rules
To qualify for the award, Master of Marketing, a student must successfully complete 10 units of study (60 credit points in total), comprising:
- eight compulsory units (48 credit points)
- a research project, comprising two units of study (12 credit points)
Core Units of Study
The following eight units of study are compulsory:
- MKTG6201 Evaluating Marketing Performance
- MKTG6202 Marketing Research for Decision Makers
- MKTG6203 Innovative Marketing Strategies
- MKTG6204 Contemporary Consumer Insights
- MKTG6205 Marketing in the Global Economy
- MKTG6206 The Regulatory Environment and Ethics
- MKTG6207 Internal Marketing
- MKTG6208 Integrated Marketing Communications
Elective Units of Study
One of the below research projects (comprising two units each) must also be undertaken:
- Australian Marketing Project
- MKTG6209 Australian Marketing Project Part A
- MKTG6210 Australian Marketing Project Part B
- International Consulting Project
- MKTG6211 International Consulting Project Part A*
- MKTG6212 International Consulting Project Part B*
* Note. These units of study will be offered from 2011.
Enrolment Guide
The Master of Marketing will involve one calendar year of full-time, intensive study (including two semesters and Summer and Winter School) or two calendar years part-time study (including four semesters and Summer and Winter School in Year 2 of study). Students must complete units of study in a prescribed sequence as detailed in the following tables to facilitate progressive learning and enrich the group learning experience. Units will be taught either in the evening or intensive weekend delivery, allowing students, whilst studying, flexibility to pursue other commitments.
1. Full-Time Study (Two Semesters + Summer and Winter School) 2010
Semester / session | Units of study | Total credit points | ||||
|---|---|---|---|---|---|---|
1 | Contemporary Consumer Insights | Internal Marketing | Marketing in the Global Economy | Evaluating Marketing Performance | 24 | |
Winter School | Australian Marketing Project (Part 1) | 6 | ||||
2 | Innovative Marketing Strategies | Marketing Research for Decision Makers | Integrated Marketing Communications | The Regulatory Environment and Ethics | 24 | |
Summer School | Australian Marketing Project (Part 2) | 6 | ||||
* Note. These units will not be offered until 2011.
2. Part-Time Study (Four Semesters + Winter and Summer School) 2010/2011
Year | Semester / session | Units of study | Total credit points | |
|---|---|---|---|---|
1 | 1 | Contemporary Consumer Insights | Evaluating Marketing Performance | 12 |
2 | Marketing Research for Decision Makers | The Regulatory Environment and Ethics | 12 | |
2 | 1 | Internal Marketing | Marketing in the Global Economy | 12 |
Winter School | Australian Marketing Project (Part 1) | 6 | ||
2 | Innovative Marketing Strategies | Integrated Marketing Communications | 12 | |
Summer School | Australian Marketing Project (Part 2) | |||
Entry Requirements
For entry into this degree, students must:
- have completed a bachelor's degree, graduate diploma, graduate certificate or equivalent at an institution approved by the Faculty and at a standard acceptable to the Faculty; and
- have met the work experience requirements of the Faculty (approximately 6-8 years of business experience); and
- pass a selection interview confirming the candidate will benefit significantly from the degree (if required).
- candidates should submit their CV and a statement of motivation with their application for admission.
For details of the English language requirements for entry into this course, please refer to the webpage titled 'English Language Requirements for International Students' under the Admissions information on the University's website.
Please Note. This degree only accepts students for Semester 1 enrolments.
Duration of Course
Full-time: One calendar year of full-time, intensive study (including two semesters and Summer and Winter School).
Part-time: Two calendar years part-time study (including four semesters and Winter and Summer School in Year 2 of study).
Master of Marketing Website
For further information relating to the Master of Marketing please refer to the Master of Marketing website or contact mmktg@econ.usyd.edu.au.