Master of Marketing - Study Postgraduate Marketing at the University of Sydney
If you are an experienced manager, wishing to pursue a career in marketing, this new, specialist postgraduate marketing degree will offer you the opportunity to acquire the strategic knowledge and practical skills that businesses are seeking.
The new Master of Marketing is distinguished from other programs as it addresses the real-life marketing issues faced by businesses in today's complex, competitive world.
Designed with the advice of industry leaders and delivered by the premier marketing group in the region, this degree is designed for tomorrow's leaders, who will face increasingly demanding marketing challenges.
Commences Semester 1 2009
- Features of the Master of Marketing
- The Master of Marketing Experience
- Master of Marketing Course Content
- Benefits for Employers
- Apply for the Master of Marketing
Features of the Master of Marketing
- Rich learning environment at Australia's premier university
- Research-led, practical and contemporary teaching
- Wide range of topics building on the fundamentals of marketing
- Guest speakers addressing current industry issues
- Industry-based projects chosen by students and/or their employers
- Flexible design offering full time and part-time study
- Tangible, immediate benefits for employers as well as students
- Strong endorsement from the business community
The Master of Marketing Experience
The specialist degree is designed for professionals who either take time out of their career or who are able to complete a challenging course whilst working. Students can complete the degree in one intensive year of study, including two semesters of study as well as summer and winter school. The part-time option includes evening lectures as well as some intensive weekends of study. A high level of commitment is required from students, as well as support from employers.
The rich learning tradition of the University of Sydney provides a backdrop for professionals to develop contemporary business skills in a safe yet challenging environment. The high quality of carefully selected students ensures that ideas and experiences will be shared.
Master of Marketing Course Content
- Evaluating Marketing Performance:
- understanding how to evaluate marketing and business performance
- Marketing Research for Decision Makers:
- contemporary research practices, especially focused on new technologies
- Innovative Marketing Strategies:
- creative approaches to competitive marketing, incorporating current marketing successes
- Contemporary Consumer Insights:
- understanding the rapidly changing culture of consumption from a sociological perspective
- Marketing in the Global Economy:
- developing winning strategies within the dynamic international market place
- The Regulatory Environment and Ethics:
- understanding marketing law and how it can improve the effectiveness of marketing
- Marketing within the Organisation:
- developing and nurturing an internal climate and culture supportive of chosen marketing strategies
- Integrated Marketing Communications:
- understanding how organisations can communicate effectively with one voice across media and channels
Industry Project
Students will choose a project, usually with the help of their employer or industry sponsor, and analyse a specific marketing issue. A report and presentation, assessed by industry experts, will provide tangible benefits to employer organisations.
Benefits for Employers
Employers play a critical role in the success of the Master of Marketing experience. We anticipate employers will encourage their most able employees to undertake the degree and may consider extending support through financial sponsorship. Immediately the benefits will be clear. Students will have many opportunities to directly apply learning back into their own organisations. Many of the units of study are project based, and students will be encouraged to consider analysing issues that they are facing in their working life. The final capstone project allows ample scope for involving employers in the learning experience. Students will choose their own marketing issue to research and employers will be invited to participate actively, including assisting in the assessment process at the final presentation.
Apply for the Master of Marketing
To apply, please complete the application form:
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Further information, please email: Dr Pennie Frow |