Courses

Graduate Certificate in Marketing

Course Code

FG004

Course Type

Postgraduate

Credit Points Required

Description

GradCertMktg

The Graduate Certificate in Marketing is relevant for qualified professionals who wish to complete a short program to update their skills and knowledge in Marketing. If a Credit average is attained in this award course, students may apply to upgrade to the Graduate Diploma in Commerce. This course is available to local students only as Marketing Principles must be completed prior to enrolment in elective units of study (the course is therefore available as a part-time program only).

Course requirements

To be awarded the Graduate Certificate in Marketing, students must successfully complete a total of four (4) units of study (24 credit points), comprising:

one core unit of study (six credit points)
three elective units of study (18 credit points)

Core unit of study

Students must complete the following core unit of study (six credit points) prior to enrolling in any of the elective units of study in this program:

MKTG5001 Marketing Principles

This core unit of study is the prerequisite for all other advanced MKTG advanced (6000 level) units of study.

Elective units of study

MKTG5002 The Psychology of Business Decisions
MKTG6001 Marketing Research Concepts
MKTG6003 Marketing Strategy
MKTG6004 New Product Development
MKTG6005 Marketing Communications
MKTG6006 Creative Communications in Marketing
MKTG6007 Consumer Behaviour
MKTG6013 International and Global Marketing
MKTG6015 Electronic Marketing *
MKTG6016 Brand Management
MKTG6017 Retail Marketing *
MKTG6018 CRM – Customer Relationship Management*
MKTG6019 Marketing in the Asia-Pacific Region
MKTG6020 Business Marketing
MKTG6101 Special Topics in Marketing 1*
MKTG6103 Services Marketing

Please note: The units of study marked with * will NOT be available for 2009 enrolments.

Enrolment guide

Students would normally complete the core unit of study in their first semester of enrolment and the elective units of study in the following semester/s. If students complete the core unit of study in Summer/Winter School or do not have to take the prerequisite unit of study Marketing Principles due to previous studies, then they may commence elective units of study within their first semester of study.

The following table shows an illustrative program of study for a student enrolled in the Graduate Certificate of Marketing on a part-time basis undertaking the compulsory unit of study in semester one and the elective units in the following semesters.

Year / Semester	Unit of study 1	Unit of study 2	Total credit points
Year 1 Semester 1	Marketing Principles	-	6
Year 1 Semester 2	elctive	elective OR elective in Year 2, Semester 1	6 or 12
Year 2 Semester 1	elective	elective OR elective in Year 1, Semester 2	6 or 12

Please Note. The information listed in this program of study example is meant as a guide only. Students should always check the requirements for individual units of study. Students are usually able to complete the units of study for their degree in different sequences to that listed above. You are advised to plan their degree based upon your individual needs and to contact the Student Information Office if you need any assistance in planning your progression in your degree.

Professional recognition

The Graduate Certificate in Marketing has been recognised by the Australian Marketing Institute (AMI). This course will assist a person in being eligible for associate membership of the Australian Marketing Institute and contribute towards the educational qualifications under the Certified Practising Marketer (CPM) program.

Entry requirements

For entry into this course, students must have at least five years of relevant work experience.

For details of the English language requirements for entry into this course, please refer to the section headed English Language Requirements under the Admissions page on this website.

Cost

For details of course fees information please see the Postgraduate coursework fees page on this website.

Duration of course

The minimum duration of this course is 1 year part-time. Students must complete MKTG5001 (which is available in Summer School) prior to commencing the other units of study. Please note: Upon successful completion of this course, students may be eligible to upgrade to the Graduate Diploma or Master of Commerce.

Faculty course resolutions

and handbook

For more detailed course information, requirements and resolutions for this course in 2009, students should refer to the Faculty of Economics and Business Handbook.This handbook will be available from late September 2008.

Students who commenced their course prior to 2009, should refer to the handbook of the year they commenced their course.

Available units of study

Students can check on the availability of units of study in this program for the current year by using the University's Online Unit of Study Handbook.