Graduate Certificate in Marketing (GradCertMktg)
| Course Code | FG004 |
| Course Type | Postgraduate |
| Credit Points Required | 24 |
| CRICOS code |
Description
The Graduate Certificate in Marketing is relevant for qualified professionals who wish to complete a short program to update their skills and knowledge in Marketing. Upon completion of the Graduate Certificate, students may apply to upgrade to the Graduate Diploma or Master of Commerce. A minimum Credit (65%) average is required for upgrade applications to be considered and students should note that upgrade to the higher level programs is competitive and subject to places available. This course is available to local students only as Marketing Principles must be completed prior to enrolment in elective units of study (the course is therefore available as a part-time program only).
Course Rules
To be awarded the Graduate Certificate in Marketing, students must successfully complete a total of four units of study (24 credit points), comprising:
- one core unit of study (six credit points)
- three elective units of study (18 credit points)
Please Note: The units of study listed below are the units that are available for the current year only. For a full list of all units which may be counted towards this course (including those not currently offered), please refer to the Faculty Handbook.
Core Unit of Study
Students must complete the following core unit of study (six credit points) prior to enrolling in any of the elective units of study in this program:
This core unit of study is the prerequisite for all other advanced MKTG advanced (6000 level) units of study.
Elective units of study
- MKTG5002 The Psychology of Business Decisions
- MKTG6001 Marketing Research Concepts
- MKTG6003 Marketing Strategy
- MKTG6004 New Product Development
- MKTG6005 Marketing Communications
- MKTG6006 Creative Communications in Marketing
- MKTG6007 Consumer Behaviour
- MKTG6013 International and Global Marketing
- MKTG6016 Brand Management
- MKTG6020 Business Marketing
- MKTG6103 Services Marketing
Enrolment Guide
Students would normally complete the core unit of study in their first semester of enrolment and the elective units of study in the following semester/s. If students complete the core unit of study in Summer/Winter School or do not have to take the prerequisite unit of study 'MKTG5001 Marketing Principles' due to previous studies, then they may commence elective units of study within their first semester of study.
The following table shows an example course progression for a student enrolled in the Graduate Certificate of Marketing on a part-time basis undertaking the compulsory unit of study in semester one and the elective units in the following semesters.
| Year / Semester | Unit of study 1 | Unit of study 2 | Total credit points |
|---|---|---|---|
| Year 1 Semester 1 | Marketing Principles | - | 6 |
| Year 1 Semester 2 | elective | elective OR elective in Year 2, Semester 1 | 6 or 12 |
| Year 2 Semester 1 | elective | elective OR elective in Year 1, Semester 2 | 6 or 12 |
Please Note. The information listed in this program of study example is meant as a guide only. Students should always check the requirements for individual units of study. Students are usually able to complete the units of study for their degree in different sequences to that listed above. You are advised to plan their degree based upon your individual needs and to contact the Student Information Office if you need any assistance in planning your progression in your degree.
Professional Recognition
The Graduate Certificate in Marketing has been recognised by the Australian Marketing Institute (AMI). This course will assist a person in being eligible for associate membership of the Australian Marketing Institute and contribute towards the educational qualifications under the Certified Practising Marketer (CPM) program.
Entry Requirements
For entry into this course, students must have completed a bachelor's degree, graduate diploma, graduate certificate or equivalent (at a standard acceptable to the Faculty) OR have at least five years' work experience.
For details of the English language requirements for entry into this course, please refer to the page headed 'English Language Requirements for International Students' under the Admissions information on the University's website.
Duration of Course
The minimum duration of this course is one year part-time. Students must complete 'MKTG5001' (which is available in Summer School) prior to commencing the other units of study.
Upon successful completion of this course, students may be eligible to upgrade to the Graduate Diploma or Master of Commerce.